Some weeks, cooking feels like a creative outlet. Other weeks, it feels like one more thing standing between you and the couch. Blue Apron has built its whole business around meeting you wherever you are on that spectrum – and right now, with 35% off your first 3 orders using code KARMA35, it’s an especially easy time to try.
The pioneer that kept evolving
Blue Apron launched in 2012 as the first meal kit delivery service in the U.S., and they’ve shipped more than 530 million meal kits since. But the version of Blue Apron you’ll order from today isn’t the same one your coworker tried back in 2015. They’ve leaned hard into flexibility – no subscription needed, so you can order what you want without committing to weekly deliveries.
That alone is a big deal if you’ve ever been burned by a meal kit you forgot to skip.
Three ways to get dinner on the table
Whatever your week looks like, there’s a format that fits:
Meal Kits – the original. Chef-designed recipes with pre-portioned ingredients, designed to help you get creative in the kitchen without spending hours there.
Assemble & Bake – one-pan meals with minimal prep and cleanup, with pre-prepped ingredients and 5 minutes or less of active time. Genuinely great for nights when you want a real meal but can’t summon the energy to dice an onion.
Dish by Blue Apron – their newer ready-to-eat line. Pre-made meals with at least 20 grams of protein, no artificial colors or flavors, ready in as little as 5 minutes. Microwave-and-eat, but actually good.
Quality you can taste
What’s stayed constant across every format is the standard. Seasonally inspired produce and unique ingredients from suppliers who share their values, with over 100 weekly meals to choose from – including carb-conscious and vegetarian options. The recipes are designed by chefs but built for real home cooks, with restaurant-quality results as the goal.
And customers notice. One reviewer summed it up: “I got home from work, changed, cooked this meal, we ate it and cleaned up all in under 45 minutes.”
