Travel

Travel shoppers consistently generate some of the highest AOVs in ecommerce, with 65% of all bookings expected to happen online by 2026.

Luxury

Millennials and Gen Z now drive most of the growth in luxury and are expected to represent up to 80% of global purchases by 2030.

Tech

Savvy products means savvy shoppers. Electronics consumers compare hard, spend big, and respond strongly to well-timed offers.

Beauty

Beauty shoppers are highly engaged, mobile-first, and influenced by social content - making this one of the most dynamic categories in ecommerce.

Home

High-consideration purchases + high AOV = every incremental sale counts.

Marketplace

Around 72% of global ecommerce revenue now flows through marketplaces - brands that stand out here win visibility and scale.

Pets

Loyalty-driven buyers who return again and again - pet owners show some of the highest repeat purchase rates across categories.

Sports & Outdoors

Fitness-driven shoppers are mission-oriented and conversion-ready. Engagement spikes during key seasonal moments and product drops.

Fashion

1 in 5 fashion buyers also purchase from Beauty or Home categories within 30 days.