Joico Blonde Life Violet Shampoo is a cool tone shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Benefits Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair Key Ingredients Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands. Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out.
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