Organic Certified by Ecocert through NOP. USDA Organic. Argan oil is also known as Liquid Gold due to it being the most expensive and rarest cosmetic oil today. In fact, that is the literal translation of our brand name Pura d'or. Pura means Pure and D'or means Gold. Pura d'or is Pure Gold, not only in words but in content: Get a bottle of this liquid gold argan oil today and you'll see for yourself!