It’s “as if we suddenly caught the wolf, wearing his Canada Goose jacket, on his way to grandma’s house, all excited to meet the Little Red Riding Hood” Y/Project Creative Director Glenn Martens said of the campaign imagery for the brands’ collaboration. Celebrating childhood memories, it adopts an asymmetric aesthetic to craft this jacket from the outerwear label’s signature shell filled with insulating down. Fastening with both a clip and zip, it’s equal parts playful and practical.
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