Vivino is the world's largest online wine marketplace, making wine discovery and purchase simple through its massive community of users. With millions of crowd-sourced reviews and ratings, you can explore an unparalleled selection of wines and receive personalized recommendations matched to your unique palate. It's the go-to platform for finding the perfect bottle, whether you're a novice or a connoisseur, often featuring curated offers based on community insights.

Vivino generally offers several discount opportunities. New customers frequently encounter welcome offers providing 10-20% off their first purchase, or a set dollar amount discount. Throughout the year, especially during major seasonal sales events such as Black Friday, Cyber Monday, or various holiday promotions, deeper discounts can be found, with specific wine selections and bundle deals often ranging from 25-40% off.

Vivino's discount periods are typically maximized around key global retail events and seasonal changes in wine consumption. The most significant price drops often occur during the Black Friday through Cyber Monday sales weekend, and extend throughout the Christmas and New Year's holiday period, when both Vivino and its marketplace of wine merchants push deep discounts to capitalize on gift-giving and celebratory purchases. Beyond these major sales, look for recurring promotions tied to other gifting holidays, such as Valentine's Day, Mother's Day, and Father's Day, where specific selections are often highlighted at reduced prices. Seasonal transitions also trigger notable sales: as new vintages arrive, merchants often discount older stock or wines that are less in demand for the upcoming season (e.g., rich reds in spring, light whites/rosés in autumn) to clear inventory. Major post-holiday events like Boxing Day can also present excellent opportunities for savings, particularly on remaining holiday stock. As a dynamic wine marketplace, Vivino also features frequent, smaller flash sales and merchant-specific promotions throughout the year, driven by individual wineries or retailers needing to move inventory or introduce new offerings, making it beneficial to regularly check the platform for personalized deals matched to your taste.

Use these hints to maximize value every time you shop on Vivino: • Leverage Community Reviews & Ratings: Prioritize wines with high Vivino scores from real users within your desired price range to ensure quality and value. • Utilize Your Personal Taste Profile: Regularly update your taste preferences and past ratings to receive the most accurate personalized recommendations, preventing wasted purchases on wines you won't enjoy. • Explore Daily Deals & Flash Sales: Frequently check Vivino's "Deals" or "Offers" sections for time-sensitive discounts on a rotating selection of wines. • Compare Offers from Multiple Merchants: As a marketplace, different shops sell through Vivino. Always compare prices from various sellers for the same bottle to find the best deal. • Look for Bulk & Case Discounts: Many merchants offer reduced per-bottle prices when you purchase multiple bottles or a full case. • Subscribe to Vivino's Email Newsletter: Get early access to sales, exclusive offers, and personalized wine recommendations directly in your inbox. • Watch for Free Shipping Thresholds: Consolidate your purchases to meet free shipping minimums offered by merchants, significantly reducing your overall cost. • Set Price Alerts for Favorite Wines: If there’s a specific wine you love, set an alert on Vivino to be notified when its price drops or a deal becomes available. • Explore Mixed Cases: Discover new wines and potentially save money by buying curated mixed cases, often a great way to try a variety without committing to a full case of one type. • Consider Wines with High QPR (Quality-Price Ratio): Search for wines known for offering excellent quality relative to their price, often highlighted in user reviews or wine articles.