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Blonde woman wearing a black Puma oversized t-shirt and black shorts with Puma logo, posing against a plain grey background.

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PUMA: Cool Starts Here

Published 23, June 2025
in partnership with Puma

PUMA just dropped its Summer Shop, and trust us—you’re going to want in. This collection is a masterclass in staying cool (literally and figuratively), blending soft pastels, airy fabrics, and that signature sporty edge we all know and love from PUMA.

Color Crush

Let’s talk color. Summer’s unofficial dress code is all about light and bright, and PUMA understood the assignment. From blush pinks to breezy blues, the Summer Shop is packed with soft hues that instantly give your wardrobe that sunkissed upgrade. These aren’t your average pastels—they pop just enough to make a statement, while staying easy to wear all season long.

Breezy Everything

The real star, though? The materials. Lightweight tees, breathable mesh, and flowy fabrics are designed to keep you cool whether you’re catching rays, hitting your workout, or just heading out for iced coffee. It’s everything we want to wear when the heat turns up and our patience for clingy clothes runs out.

On Your Feet

And let’s not forget footwear—because yes, your feet deserve to feel the breeze too. PUMA’s lineup of sneakers and slides brings all-day comfort without sacrificing style. Pair them with socks, without, poolside, or on city streets—they’re built for wherever summer takes you.

Top it off with pastel-accented accessories—think caps, socks, bags—and you’ve got a low-effort, high-impact summer look. A little detail goes a long way, especially when it ties your whole vibe together.

Summer, Unlocked

If your summer wardrobe needs a refresh, this is your sign. PUMA’s Summer Shop is live now—and it’s too good to scroll past.

Don’t forget to add Karma to your desktop, or take it on the go using our app. Either way, your online shopping is about to get way better.

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